Do you want to know everything about what you will learn?

This online postgraduate course lasts for twelve weeks. There will be one voluntary week for basic knowledge that does not belong to the official subject of the course. For twelve weeks, will  teach you how to create Sales processes and sucessful marketing strategies.

 

  1. Knowledge Base
    1. Cloud collaboration
      1. Tools
      2. Skills
    2. Zoho Apps
  2. Strategic sales plan
    1. External Analysis
    2. Company Analysis
    3. Objectives
    4. Priorities
    5. Challenges
    6. Action plans
  3. Organization of sales processes
    1. Stages in business processes
      1. Campaigns
      2. Leads
      3. Accounts
      4. Contacts
      5. Potentials
      6. Forecasts
      7. Sources
      8. Document management
      9. Activities
    2. Preparing ZOHO CRM
      1. Personal Settings
      2. Configuration of the organization
      3. User Management
      4. Profile and permissions management
      5. Role Management
      6. Group management
      7. Data sharing rules
      8. Territory Management
      9. Boot tab settings
      10. Customizing Modules
      11. Creating custom fields
      12. Field management
      13. Page level customization
      14. Email templates
      15. Mail merge templates
      16. Inventory Templates
      17. Reports and dashboards
      18. Import records
      19. Export records
      20. Workflows
      21. Features using ZOHO Creator
  4. The commercial web
    1. Analysis of requirements
    2. CMS Wordpress
      1. Web Requirements
      2. Installing a Wordpress template
      3. Wordpress Administration
      4. ZOHO Plugins
    3. CMS Zoho Sites
  5. eCommerce
    1. Analysis of requirements
    2. Shopify
      1. Installing a Shopify Template
      2. Shopify Administration
      3. Integrations using ZOHO Inventory
        1. Online stores
          1. eBay
          2. Amazon
        2. Payment Platforms
          1. Paypal
          2. Stripe
        3. Logistics Management
  6. Digital Marketing
    1. Email Marketing by ZOHO Campaigns
    2. Smart Forms of ZOHO Survey
  7. Social Selling
    1. Use of social networks
      1. Facebook
      2. Twitter
      3. Linkedin
    2. Management of social networks in the organization
      1. Hootsuite
      2. ZOHO Social
  8. Communication techniques
      1. Internal/external communication channelss
      2. Email
        1. Email Servers
        2. Managing mail from an organization using ZOHO Mail
        3. Email styles
          1. Email
          2. Autoresponder
      3. Online chat
        1. Chat communication strategy
        2. Managing an organization using ZOHO Sales IQ
  9. Inventory management
    1. Sale of product vs. services
    2. Management of commercial offers
    3. Sales Order Management
    4. Management of delivery notes
    5. Management of Invoicing
    6. Management of credit notes
    7. Cash Advance Management
  10. Customer care management
    1. Types of customer care
    2. Customer care Communication Channels
      1. Social networks in customer care
      2. Email
      3. Using phone
      4. Usage of web portal with ZOHO Support
  11. Reports and KPIs
    1. Sales Analysis using ZOHO Reports
      1. Analysis of activities in the organization
      2. Sales funnel analysis
      3. Predictive analysis
      4. Creation of reports using SQL